A big comfortable sedan with ample power and nimble handling, a blow-away great interior and a price tag that seems about $8,000 less than you'd expect to pay.
That's the Buick LaCrosse, which Drive On finally took for a spin even though it's been out for months. Why haven't we paid much attention before? Because it's a Buick.
LaCrosse seems impressive because it comes from a brand that makes you think of your father, or your father's father. But it is getting discovered. LaCrosse sales were up 212% last month from a year ago on the strength of the new model. For Buick executives, the challenge is just to get potential customers in the car.
"The product is the great proof point," says Roger McCormick, Buick's chief marketing guy, adding, "once people spend time in the car."
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