GM's new Baojun brand unveils first ever model - the 630

General Motors has revealed the first model from its new Baojun brand – the 630.
The Chinese market only brand aims to provide General Motors with a line-up of contemporary but affordable entry level models to be sold through a new network of dedicated Baojun dealers in what is now the world’s largest car market.
“We carefully studied the market and customers,” said Kevin Wale, President and of General Motors China. “Quality, design, fuel economy and durability were made a focus to appeal to local car buyers, particularly first-time buyers in the nation’s second- and third-tier markets.”

Developed in a joint venture between General Motors and its Chinese partner SAIC (Shanghai Automotive Industry Corporation)- Wuling, the 630 is based on the same platform as the soon-to-be-superseded Buick Excel and will receive 1.5-litre and 1.8-litre four-cylinder gasoline engines from the outset of sales.

The Baojun 630 will be produced at SGMW’s (SAIC-GM-Wuling) facility in Liuzhou, China, which has an initial annual capacity of more than 100,000 vehicles with sales planned to kick off in March, 2011.
Further images after the jump