BMW CS Concept Unveiled

Dynamic roof-line guiding your eyes – and the air flowing by.
The sculptural design language so characteristic of the BMW Concept CS in its body design allows unique interplay of concave and convex surfaces, reflecting and guiding the light on and around the car in exactly the right way. One example in this context is the exterior mirrors on this unique car blending harmoniously with the side-view, the mirrors through their design alone repeating the overall look and lines of the car. The door handlers are integrated into the flanks of the BMW Concept CS even more discreetly: Housed within a chrome-bar running to the rear at the height of the contour line, the door handlers controlled by sensors move out only when really needed.
Yet another innovation in the design of this saloon is the centrepiece along the roof line of the BMW Concept CS slightly drawn in at the rear. This exceptional contour design visible only from behind but nevertheless unusually powerful in its look optimises the flow of air in and around the roof area. The aerodynamic touch established in this way underlines the overall sporting impression of the car and serves at the same time as yet another feature of sculptural design and perfection.
Sculptural design for truly unique style.
Given all these features, the BMW Concept CS is a modern counterpart to the conventional notchback design of a “regularâ€Â' four-door. Indeed, never before on a saloon have the individual body sections merged so smoothly into one another, creating a low-slung and stretched appearance. And this impression of all-round perfection with supreme harmony of looks from every angle is further enhanced when admiring the transitions modelled with extreme care and diligence, providing additional light effects, for example, around the C-pillar. Features of this standard alone clearly confirm BMW’s philosophy to express supreme design culture through perfect precision and style in every respect.
The much lower flow of the C-pillars compared with the position of the rear window again serves to emphasis the flowing transitions from one body section to the next. Seen from the side, the entire car has the lightness of a coupé – but then all you have to do is change your perspective only slightly in order to perceive and appreciate all the style of a classic four-door. Given the short body overhang at the rear, the size of the separate luggage compartment is hard to appreciate to begin with. Instead, the rear end is dominated by other design features emphasising both the wide track and the aerodynamically optimised rear look of the car.
Moving up at the rear, we see that the two tailpipe rings are integrated in the rear air dam. In its night design, in turn, the BMW Concept CS is characterised by slender rear lights emitting a homogeneous, low-slung and therefore strikingly harmonious lighting effect.
With its design language absolutely authentic and convincing to the last detail, the BMW Concept CS offers all the fascinating thrill of new design culture. The particular impact of this sporting four-door, in turn, results not only from individual highlights, but also from the overall look of the car accentuating its complete character so convincingly. The car’s dynamic potential is indeed expressed both by its proportions and lines symbolising both power and a dynamic, forward-moving urge. And last but certainly not least, the BMW Concept CS boasts particularly sophisticated elegance through the great care and diligence applied in turning innovative design culture into reality.
The interior: an outstanding driving experience on all four seats.
The interior of the BMW Concept CS also offers dynamism of a completely new standard borne out by the combination of exclusive elegance and sophisticated refinement. In designing the interior, the innovative technique of layering the individual surfaces and components provides an unprecedented combination of function and stylish reduction to the essential. The appropriate use of joints and seams, together with layered surfaces, creates new options in the arrangement of functional elements for both ventilation and illumination. And at the same time the layering concept offers new possibilities to clearly express the class and value of the materials used as well as the precise design of the car’s interior through contrasting colours and the structure of different materials.
Featuring height-adjustable collar elements directly integrated in the seats, the four full-sized sports seats meet all the needs of personalised entertainment and communication, thus raising the experience of quality within the interior to an unprecedented standard. More than ever before, this highlights the sheer value of the materials used, the love for all details, and quality of finish now enhanced to perfection.
Interaction of innovative design and exclusive materials, together with the use of a highly expressive colour scheme, gives the interior of the BMW Concept CS a unique touch of luxury based not on simple opulence, but rather on perfect quality.
The design of the interior clearly reveals the truly outstanding driving experience in a unique ambience. A brand-new concept for subdividing the cockpit into various sections, as well as unparalleled standards in the choice of materials and in the quality of finish, create an unprecedented flair of exclusivity and individual style. And added to this there is a clear pledge to sportiness expressed both by the arrangement and finish of the four single sports seats and the design of the controls and instruments.
An invitation to active motoring. The driver-oriented cockpit immediately shows the motorist that he or she is in control of everything happening at the wheel. Just like the arrangement of all controls and instruments, the design and layout of the cockpit is an invitation to active motoring. A very clear example of this straightforward philosophy is the short distance between the steering wheel and the shift lever, while in their design the sports seats combine a touch of lightness with the sporting elegance of the finest leather. The low-slung seating position and the clear structure of the instruments likewise evoke the wish to really experience and savour the dynamic potential of this unique car.
Lots of space, lots of support: sports seats also at the rear.
The BMW Concept CS presents the vision of an automobile proudly offering all its qualities to the driver. The unique thrill of driving the car is obviously borne out most by taking your position at the wheel, while the sheer driving pleasure offered in the process is shared out among all the occupants: Just like the front-seat passenger, the passengers on the single seats at the rear will also appreciate and cherish the sporting and active driving experience offered by the BMW Concept CS. Precisely this is ensured by the contours of the rear seats with their perfect side support tailored to the contours and design of the front sports seats. And thanks to the single seat concept, elbow freedom on the rear seats is just as good as on the front passenger’s seat.
The centre console flows back smoothly all the way to the rear, serving as a comfortable armrest and at the same time offering additional storage space. In all, therefore, the passengers sitting at the rear enjoy a brand-new, truly innovative ambience standing out clearly from the conventional style of a “regularâ€Â' four-door model.
Cultivating the flow of joints and seams: layering the interior design.
The combination of features previously regarded as incompatible within the BMW Concept CS represents a complete departure from conventional standards. Indeed, the BMW Concept CS opens up a new era in many areas, the unique combination of sporting performance and stylish elegance also coming out clearly in the design of the interior.
The BMW Concept CS is therefore no more and no less than a new milestone in refined interior design, applying an innovative layering technique developed by BMW to provide unprecedented interplay of the various interior elements. Instead of large surfaces and connections with their transitions nearly always characterised by a change in materials and colours, the layering technique stratifies the various surfaces flowing into one another, with clearly defined seams taking on a functional role, for example in the arrangement of light sources and venting nozzles. The result is a very refined effect of light and shade making a significant contribution to the exclusive overall look and impression of the interior.
Contrary to the design of the body incorporating flowing lines, generous surfaces and harmonious interplay of concave and convex elements in order to capitalise above all on light effects, the layering concept applied within the interior mainly uses shade effects and changes in structure. Wherever individual surfaces in the structure of the cockpit do not meet on the same level, we find separate zones kept away from the direct flow of light – and precisely these zones provide the right space for the inconspicuous arrangement of various functions. The recesses and superimposed surfaces provided in this way offer appropriate space for ambient illumination as well as the arrangement of air vents. Dazzle-free interior lighting and discreet shade effects upgrade the entire flair of the interior and create a kind of light, hovering effect.
This layering philosophy is continued in the design of the instruments themselves, the displays in the instrument cluster presenting various functions and items of information on different optical levels. This again creates the impression of superimposed surfaces serving, first, to clearly structure the information offered and, second, to generate an impression of three-dimensionality.
Colour design rich in contrasts, high-quality materials.
BMW’s designers have also created unmistakable highlights through the choice of materials and colours: Powerful colour contrasts generate a dynamic ambience full of vitality appropriately reflecting the dynamic driving experience on the four seats of the BMW Concept CS. High-quality, refined leather in sophisticated brown forms a powerful contrast to surfaces in elegant off-white. Finished in matt tan, this brown leather is indeed to be admired not only on the seats, but also on the instrument panel, the upper doorsills, and the outer edges of the roof lining. Around the armrests and in the door panels themselves, this change in colours accentuates the dynamic lines of the interior created by the particular design and shape of individual elements. And finally, the leather trim on the dashboard continues in a slender band extending harmoniously into the door linings.
As a further innovative highlight, the roof lining in the BMW Concept CS is accentuated not only through a contrasting colour scheme, but also by finishing the outer flanks of the roof lining likewise in leather. Ambient light bands stretching out along the entire length between the windscreen and rear window, finally, add yet a further touch of luxury inside the car.
Reflecting the particular style of the exterior, the flowing structure of the interior surfaces shows special care and diligence in the transitions from one section to another. As an example, the leather trim on the centre console and the door entry area extends far down into the footwells.
The dashboard also uses a newly developed metal structure literally “embracingâ€Â' the various surface elements. This material particularly attractive in its structure as well as its cool colour and feeling surrounds the circular instruments in the cockpit, together with the other features and elements.
Yet another supreme innovation is the use of high-tech ceramics for the controls and instruments. And as a symbol of solidity and value, the BMW iDrive Controller is also made of a special ceramic material.
Unparalleled and typical of BMW: the BMW Concept CS.
The unique flair pampering both the driver and his passengers within the BMW Concept CS is an equally clear expression of both a new culture in body design. Both outside and inside, the BMW Concept CS therefore conveys the same message, telling the world that the experience of driving a saloon now comes in an entirely new rendition. So in presenting this new Concept Car, BMW is not only entering a brand-new segment of the market never occupied before, but is also setting the milestone with a brand-new type of car: The four-door luxury Gran Turismo enters a new dimension of motoring in new style and with new features.
A new experience of dynamics and the ambience around us, exemplary quality in design and finish, extreme precision in the dimensions of the car, and concentrated luxury within the interior – these are the features that characterise the BMW Concept CS. And at the same time all this bears clear testimony to the superior know-how and competence of BMW’s engineers and designers in creating such truly emotional automobiles.
The sum total of such qualities in the BMW Concept CS can be created only on a sound foundation of firmly defined values: innovative power, sporting performance, aesthetic design, an open frame of mind, and full awareness of quality. Precisely these are the values BMW has been applying consistently for decades in the development of particularly outstanding saloons and fascinating, truly dynamic sports cars. And now these values are concentrated even more than before in an unprecedented manner in the BMW Concept CS.


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